John has had an intersting career, from being a developer, to
Sales Engineer, to stock trader, back to being an SE. He has a lot
of insite about why customers buy, and the training that SE's
should get but most never do.
About the Podcast
Lots of resources are available for sales people, and a lot more for technical people, but not enough for Sales Engineers. This resource is available for Sales Engineers who are interested in learning from other Sales Engineers as many will be interviewed on this platform.