May 3, 2021
Neeraj is the founder of Snackwyze. Snackwyze is a software product to help SaaS sellers create interactive walkthroughs, step-by-step guides, tours & demos from screen recordings in seconds.
Before starting his own company, he was the Product Marketing Lead at Cisco for 8 years.
In this episode, Neeraj tells us what his role is as a product marketer, how it’s different from corporate marketing and somewhat similar to sales engineering, how he founded his own company, and what Sales Engineers can learn from product marketing as a skill.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It --- https://amzn.to/3xFMkzi (Affiliate)
Course: The Road to Sales Engineer (https://wethesalesengineers.com/r2se)
This episode is sponsored by
Consensus: go to GoConsensus.com/demofest to register for the demofest. use code df21marjaba to register for free
and
Success: Go to Success.app/wetheses to see how you can stay on top of your proof of value, and make sure that you and your customers are working together to be successful.