Lots of demos are useless due to
the fact that a proper discovery was not conducted. That is why
Peter Cohan and I dig deep on that subject and you get to see a
brief role play as I try to discover Peter's pain!
About the Podcast
Lots of resources are available for sales people, and a lot more for technical people, but not enough for Sales Engineers. This resource is available for Sales Engineers who are interested in learning from other Sales Engineers as many will be interviewed on this platform.