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We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers


Mar 9, 2020

In order to deliver the best demo, the best presentation, the best value to any customer/prospect, you have to know what they want.  The way to find out what they want is through a process called Discovery. Today’s show welcomes back Chris White, author, leader, consultant and coach, to explain his views on discovery: what it is, how to do it well, and why it’s important.

There’s something for everyone in this show no matter your experience level.  Enjoy!

https://wethesalesengineers.com/show99