Bini, my cohost, just started
reading Mastering Technical Sales by John Care. We wanted to
discuss a bit about it, and discuss the diversity in the role of
Sales engineers.
About the Podcast
Lots of resources are available for sales people, and a lot more for technical people, but not enough for Sales Engineers. This resource is available for Sales Engineers who are interested in learning from other Sales Engineers as many will be interviewed on this platform.