Apr 22, 2024
I have my own opinions of what sales engineers should do, and how they should be involved in the sales process. My opinion is that they should be involved, early and often.
But I sell in the enterprise market, with a small number of customers. My SE is tied only to me, and the main decision-makers are the users who...
Apr 15, 2024
Over the many years that I’ve been doing this podcast, we’ve talked about the skills required, how to manage the team, communication, relationship building. But we’ve never discussed the SE Big picture, how external factors like the economy can affect the role, and what moves can be made internally to...
Apr 8, 2024
Solution Engineers have a lot on their plate, and I have the pleasure of adding one more thing to that plate...marketing
show notes: https://wethesalesengineers.com/show312
Apr 1, 2024
There are so many different selling techniques. I’ve personally been trained in Solution Selling and Challenger Selling. Full disclosure, I love Solution Selling, but hate challenger selling. I’ve also read SPIN Selling and then I noticed that a lot of them are similar, but they are all geared...
Mar 25, 2024
At the ground level, we all put our heads down and work. We demo, discover, and manage support calls. How we do all that is the tactical work. But what about the strategy? How do we move an entire organization from reactive to proactive? How does the organization incentivize people, or in other words, how do they line...